| Advertise |
| |
| Consider
advertising in industry related magazines targeted
specifically to your customers. |
| |
| Develop
and Execute a Marketing Plan |
| |
| A
mix of business from Referrals, advertising, direct
mail, trade shows, and search engines will provide
a steady stream of income. Don't rely on only
one source of business. |
| |
| Register
with the major Search Engines |
| |
| Get
your reseller business listed in Yahoo, Lycos,
Web Crawler and other search engines. |
| |
| Develop
a Network of Colleagues in the Internet Industry |
| |
| Work
to nurture relationships especially in the web
developing industry. Web developers need to refer
their customers to place their pages somewhere
on the Internet. We hope they are sending their
customers to your reseller business. |
| |
| Bundle
the web hosting with other added value services
to maximize profit |
| |
| Customers
want their companies on the Internet to get exposure
and increase their business volumes. Providing
a total solution and solving the customer's concerns
is of more value than offering a piece meal solution. |
| |
| Simplify
Billing |
| |
| We
recommend that resellers bill their customers
the same way that we invoice our resellers. For
example, we typically bill our resellers in advance
for a minimum three month contract. |
| |
| Create
a Separate Marketing Force for Reselling Web Hosting |
| |
| Our
most successful resellers focus on sales and get
results. Assigning sales responsibilities to an
individual or team will pay off. |
| |
| Back |
| |
